23% Increase in Mobile App Downloads During the Pandemic & What This Means for Your Business?

Byadmin

Mobile app downloads are on the move, and the Pandemic is one of the main reasons for the surge. Data shows that app installs topped 23.3 percent throughout 2020, and there is no sign of any major or significant slow-down.

Industries that topped the list of app installs include:

  • Home base business tools / utility apps
  • Food
  • Streaming (video and audio)
  • Gaming
  • Fitness

Business who took advantage of developing their own app during this time saw an increase in sales and customer engagement. The reason for this is because with more people home, spending out at their favorite establishments was not an option for most. Business in turn were able to market more directly to their customers and customers to be with features like direct in app flyer promotions, and push notifications. Push notifications are more effective than a typical email because it prompts users right on their devices to take action. As a result mobile app downloads skyrocketed overall.

Consumer Spending via Mobile Apps

Sensor Tower reports: “Consumer spending on in-app purchases, subscriptions, and premium apps climbed by 31 percent to $19 billion globally on Apple’s App Store in 3Q20, up from $14.5 billion in the same period last year. Spending on Google Play experienced even more substantial growth, increasing 33.8 percent Y/Y to $10.3 billion from $7.7 billion in the year-ago quarter.”

What does this mean for your business

Evidently more and more individuals are spending more money and time online via mobile apps. Augmenting your marketing strategy to include having your own mobile app is key to getting ahead and staying competitive in the market place. A mobile app is also a great way to extend some elements of your website and your overall brand to rest right in the palms of your customers. A website is great, yes, but a mobile app statistically converts more than the average website.

If you are looking for simple affordable mobile app solutions, feel free to give us a shout and we’d be more than happy to help you get started.