4 Ways a Mobile App can Boost your Retail Business

There’s no question that a mobile app could boost your retail business. Online shopping has taken fire, and with the success of mega online shopping outlets like eBay, AliExpress and Amazon, there leaves little doubt as to the validity of shopping online. Beyond this, online shopping has extended to the mobile arena. As data improves, the ability to effectively shop online also improves. Right now we are in the prime age to take advantage of mobile shopping, and if you have a retail store, you can surely benefit.

Here are 4 ways you can boost your retail business with a mobile app.

1. Audience Specific Messages
2. Bypass Third Party Restrictions
3. Quick, Easy, Secure Shopping
4. Stand Out from the Competition

1: Create audience specific messages

One of the beautiful things about owning your own mobile app is the ability to created very targeted messages to your users without the distractions of other ads or posts around it. This is quite common on Facebook and other market places like it. It’s great for Facebook, but not always so great for you because the viewer is seeing a host of other potential options along with your message. With your own mobile app, you are 100% in control. No distractions or deviations. This direct to audience message is so precious and valuable that it beats any general ad messaging…period.

2: Bypass 3rd party usage restrictions and regulations

There are many great third-party sites you can sell on. Amazon, Facebook, Etsy, and the like. However, as great as these platforms are, you are bound to their terms and agreements and they do not allow for certain things. Their terms of service / terms of use are tight, often times impeding on your creativity. With you owning your own mobile app, you can sell whatever you want. Even further, your online store can be linked with your mobile app to create a truly seamless integration, so you are covering a wider range of screens. Additionally, by having your own mobile app, you create the rules to ensure that you and your users have the best possible experience. In the end, more sales will be inevitable because you are talking without restriction to your direct target audience.

3: Quick, Easy, Secure Shopping

At rAPPid Mobile and Web Solutions, we make it easy to set up a store through your mobile app. As mentioned above, in many cases, we can even have your website store sync that of the app’s or we can build one for you. That’s it. Users and shoppers have the option to pay using any of the major credit cards or with VISA Debit Cards or MasterCard Debit Cards in most cases. If you have an existing payment processor, in many cases we can connect it to your app, or develop a simple solution to make it all happen for you.

4: Stand out from the competition

Let’s face it. By taking the step to have a mobile app for your retail business, you are doing something that your direct competition is not. This is an opportunity for you to get ahead of the game and stand out from the crowd. By offering your own mobile app it adds a level of perceived value to your business over the next. Why is this important. It’s not always the person with the better mousetrap that wins, its the person who can effectively and constantly get in front of more people. Having a mobile app for your retail business allows for this effectiveness.

Think about it. If a customer downloads your app, your app is always on their phone. No need to guess or type in a web address to access your stuff. With just a tap, they get there. And for you, the business owner, you can use this to your advantage and pump out weekly specials, or any form of call to action that is best received by your audience. Are you seeing the picture here?

If you are looking to have a simple, powerful and effective mobile app for your retail business, don’t hesitate to give us a call. We would be more than happy to answer any questions you may have and get you started.

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