4 Ways Your Pizza Shop can Increase Profits With Your Own Mobile App

If you own a pizza shop, you will know that a good chunk of your sales comes from online orders. You may also know that most of those online sales are made with a mobile device. This is great, and it is making you money. But what if you could supercharge the process and improve customer retention.

The Problem with Using Delivery Apps

Many pizza shops rely on delivery apps like Skip The Dishes, Uber Eats, DoorDash, etc. This makes sense of course since it saves you from paying out of pocket for your own delivery crew, and it does help with boosting orders. But, let’s be honest, in order for your customers to find you, they’d need to open up one of these food delivery apps, go to search, and then look for you in a list of other pizza joints in the area. These other pizza shops are in direct competition when it comes to capturing your customers attention.

This is where having your own mobile app is a valuable addition to your overall marketing strategy. If you are serious about building and expanding your brand and boosting sales online and more directly for your pizza shop business, here are 4 reasons you need a mobile app.

1: Direct Communication with Your Customers

Flyers, email blasts, commercials, news paper ads are all good, and you should continue in the areas that work for your business. However, in comparison to having your own mobile app, customer engagement in the former is very limited. With a mobile app, you can leverage your communication distribution more effectively and more completely at a far less cost. For example you can send messages directly through the app, push flyers and promotions, etc, cutting your print costs way down to only essential spending. Also, because the app is downloaded to your customer’s mobile device, you could be positioned to be the choice pizza shop for them without any additional advertising to them. You stand a chance of holding them longer. If the customer is downloading your app, they already have a vested interest your establishment.

2: Tailored Marketing and Promotions

Depending on your specific demographic, you can tailor your marketing to a select group of your customers. You can craft marketing and promotional campaigns that you can deploy directly in your app instantly. Then you can send what’s called push notifications to alert the customer of the campaign. This is extremely cost effective and prompts customers to make a decision to buy in a shorter span of time than it would with other forms of marketing. Why, because the messaging is direct, and they have a direct source in the palm of their hands to make the purchase via your app.

3: All-in-One Portal

You can use your app as an extension of your brand or as a one stop portal for all your customers needs. From customer service to product sales, it can all be done through your very own mobile app for your pizza business.

4: Increase Overall Sales

No questions asked, proper use of your mobile app will prove to add more sales. The global pandemic has more and more people looking for more convenient ways to get what they want, when they want it. Also, getting repeat sales increases because your brand presence is virtually always with your customers. Customer engagement and brand awareness improves drastically. Recent studies have shown that mobile app purchases are 20-70% greater than they are with mobile enabled website. Think about what having your own mobile app for your pizza shop will do for you.

Feel free to give us a shout about creating a mobile app for your business and we’d be more than happy to help you get started.