3 Reasons Your School Needs Their Own Mobile App, and Why it Matters

When we speak of schools in this context, we are speaking all the most common educational institutions, from early childhood education services such as daycare and Montessori, to elementary schools, high schools, colleges and universities. Heck, even more specialty educational and training training. Wherever you fall on this spectrum, having a mobile app created for your school is something you should highly consider. Why you may ask. We’ll discuss this and more in this segment. Students, faculty, staff, and prospective

Here are the top 3 reasons your school needs a mobile app.

1. Accessibility
2. Creates a Greater Community
3. On Demand Messaging

1: Allow Users Achieve Greater Accessibility

Let’s face the facts. Most of us access the web and do various tasks on our mobile phones. According to StatsCounter, North American Mobile VS Desktop usage is pretty much 50/50 overall (2021). With this statistic in mind, why not provide users with all the pertinent information they need within a well designed mobile app. For example, if you are a large enough college or university, you can provide a campus map through your mobile app. You may also want to the latest scores and updates from your sports teams, or various student club news. You can also provide a calendar of all major events, e-books or audio books, or maybe even a login for students to check their grades. Where a daycare may want to include daily meals, schedules, post flyers, gallery, newsletters, pay tuition, etc. Videos are also a major component in providing relevant information to your users. Students, faculty and staff, parents and prospective students can all benefit here.

2: Create a close knit community with an option for outsiders to preview

Having your own mobile app will help to create a community of users that not only use your app, but depend on it for accessing certain things, as identified above. Like Facebook, Instagram, Pintrest, and HQ have a dedicated community of users, you can also cultivate your own dedicated set of users. Students and their parents tend to be be very loyal to their schools if that school provides them with all the basics, and especially when it comes to competition. Usage of your app may very well expand beyond your student, faculty and staff body to prospective students…those interested in attending your school. Marketing to these individuals becomes easy, as you already have their attention, they are already interested in your school in some way, so why not provide them with some more value that works as a win for them and for you.

3: Message All Users or Special Groups On Demand

As we mentioned in the latter part of reason #2, you can market directly you your users. These user groups can be broken into 2 basic segments. For example, you can send a message directly to Android and iOS users separately. Why does this matter? Because iOS and Android are separate platforms that have their own quirks, so sometimes when you update versions on these platforms, you may need to speak uniquely to users on either platforms. If you decided to have you app accessed though user login, then you can further breakdown who receives specialized messages within your app. This is where you can get creative in your target messaging.

 

Utilizing mobile apps for your school is not only a good idea, but it is quite literally one of the best things you can do now to engage, inform, and even monetize your school’s operation. Your mobile app should not be a replacement of your website, but rather a sensible extension of your overall brand and marketing initiative.

If you are looking to have a simple, powerful and effective mobile app created for your school, don’t hesitate to give us a call. We would be more than happy to answer any questions you may have and get you started.

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